Styling Concepts Truck

RIDEMAKERZT, the first car customizing experience for kids from six to 106, is a new concept in retail entertainment news inspired by Build-A-Bear WorkshopR, the leader in retail by the experience. The new concept taps into the love of cars and automotive customization Americans.

The Build-A-Bear Workshop Inc. accelerates its investments in retail stores Ridemakerz Entertainment Concepts LLC. This summer, the company helps children and families to create and customize cars toys.

Experience RIDEMAKERZ calls "personalization" or ultimate customers in the store car customization where they can choose, customize, personalize or simply unleash their creativity to produce an exceptional round. The personalization can choose between the body parts , colors, styles, props, sounds and decals to produce the most fabulous vehicle for them. The company estimates that more than 649 million possible combinations, including individual decal placement only.

"Experience RIDEMAKERZ is pure entertainment, and the process is designed to stimulate creativity, encourage collaboration and trust," said CEO Larry Andreini RIDEMAKERZ. In addition to creating a unique and valuable, the company also created a corporate structure unique and valuable because of its strategic partnership with Build-A-Bear WorkshopR. Build-A-Bear Workshop has been an early investor. He shared key infrastructure components. "Our partnership with Build- A-Bear Workshop allows us to draw on all cylinders from the start, "said Andreini.

The car customization company is more than a decade of intense logistics, warehousing and supply chain management systems, point of sale systems, interactive technology in stores and e-commerce capability. The company is also learning the selection of teddy bear manufacturer sites and shopping malls has access to Build-A-Bear Workshop, world-class training partners, which is at heart of the customer experience.

"Our approach to business partnerships is a 1 + 1 = 10 formula, there is a natural synergy between RIDEMAKERZ and Build-A-Bear Workshop, Maxine Clark said Build-A-Bear Workshop founder and chief executive bear. "Partnerships are all about working together to create something great and better than you could yourself."

While Build-A-Bear has inspired the retail entertainment experience, the car culture has inspired the design of any smaller store with features self. The styles vary from red fire engine flat black retro Hot Rod inspired by legendary car designer Chip Foose.

Chip Foose, a famous car designer and host of The Learning Channel's - Overhaulin, also working with RIDEMAKERZ. "This project is dear to my heart," said Foose. "I learned about how to customize the car of my father, and now I can help spread this experience to other fathers, son and families across America."

RIDEMAKERZ has agreements with Ford Motor Company to offer the Mustang and the Ford Super Chief Concept Truck on alternative fuels. It also has a pact with Chrysler Group's Dodge Ram to offer the Challenger Concept car.

Now it is time for you to launch your imagination ...