Posted on June 8, 2010.
Miami Swim Announces Designers Mbfw at Showcase 2008 Collections IMG Fashion announced the final programming of designers for Mercedes-Benz Fashion Week Miami Swim, which include performances by Bella Mar Swim by Jacquelyne Love, Badgley Mischka, Cia.Maritima, Xtra Life LYCRA, DE et DR, True Religion, Red Carter, Ashley Paige, ANK by Mirla Sabino, Becca, Shay Todd, Rosa Cha, Zimmerman, Parke & Ronen and Jessica Simpson. Companies 2008 collections will be presented from July 10-14.
The event MBFW 15-show enters its third season and has increased to five days and a record 15 shows. The show producer, global sports, entertainment and media giant IMG is also home to Mercedes-Benz as title sponsor.
The excitement, as if powered by a Mercedes Benz fuel pump is in place. "We are very excited to return to Miami with a fabulous group of designers," said SVP IMG Fashion, Fern Mallis. "To have grown so fast in three years is very rewarding and we continue to see interest more and more in this category as we become a destination for international brands and designers. So, after Mercedes-Benz as a partner in all our activities here in the United States continues to consolidate and strengthen our platform of fashion. "
MBFW be held at the Hotel Miami Beach's historic Raleigh, with three sites accessible by a lobby event at Collins Avenue at 18th Street, just off the hotel entrance. All three sites, Great Cabana, the Beachway and the Oasis, will feature production elements and amenities that top designers, media and fashion industry have come to expect from fashion events IMG.
In addition, on July 12, the true Religion Swim Collection will present to the MBWF. "We are very pleased to present our line of swimwear in Miami Beach first, a city that meets the beachgoers throughout the year and the fashionistas of the pool. You can expect the latest models from our range of shirts bath first, with a wide range of vintage-inspired prints, bold hippie flowers, intricate, crocheted shawls, swimwear and shade beads in a bright, wide color gamut.'s suits will feature unique fabrics and the novelty ornaments, embroidery and beads in a mixture of two parts and coordinating cover-ups. InGear expertise in making quality swimsuits with exceptional fit and fabric trends and concepts is the ideal partner to translate Call True Religion peak at this new swim collection, "stated Jeffrey Lubell, Chairman and Chief Executive Officer.
"In addition, the clothes of the show in Miami Beach Trade in swimsuits and swim-related is the largest exhibition of its kind in the world and is the perfect place to start our collection for the upcoming cruise season for the most complete gathering of industry professionals and buyers, "said Michael Buckley, president.
Join Mercedes-Benz in sponsoring the shows this season will be LYCRA, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, The Raleigh, the new AT & T, Havaianas, Nivea, Continental Airlines, Sunsilk, Peroni, Vida Tequila Ocean Drive, California Apparel News, The Swim Journal and Ultra HD.
IMG Fashion, a division of international sports, entertainment and media giant IMG, is a global leader in management and production of fashion weeks and designer fashion events and its portfolio of events in the states Emirates includes Fashion Week Live presented by Sephora and Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is.
