Mazdausa

Ah, the Internet - it is probably one of the best inventions of this century. It has revolutionized the way people communicate, access information, conduct business and entertainment, and yes, shopping. And of course, this has not escaped our manufacturers.

Mazda North American Operations (MNAO) has come up with something new for the buyer of the car-savvy Internet: The Mazda Shopping Assistant. This new program will Mazda a step closer to sliding into the driver's seat of a new Mazda vehicle - without leaving your home or office.

The program of the Mazda Shopping Assistant is an industry first, providing potential buyers with a quote - from the customer's choice of dealer - the car they have chosen, as opposed to programs from other manufacturers that simply offer Manufacturers suggested retail price (MSRP).

By using links on the website http://www.mazdausa.com/, the new Mazda Shopping Assistant (MSA) program connects consumers with Mazda Personal Shoppers who can answer specific questions and offer products personalized shopping experiences through live Web chat sessions. With the help of these home-in Mazda employees, buyers can configure a new automobile, Mazda has a vehicle, including auto parts such as Mazda catalytic converter , select a dealership, inventory of vehicles research, to acquire a quote detailing actual appointments for sales and information on funding for the Mazda vehicle of their dreams. Once the customer and the dealer accepts o
N a price, the Personal Shopper arranges an appointment time at the dealership for final documents to be signed and the vehicle is delivered.

"We want to make the vehicle purchase process as easy and comfortable as possible for our customers," said Mike Ray, Director, satisfaction and Loyalty, MNAO. "The average buyer of a typical car spends four hours at most dealerships buying a new car. In an era when every hour counts in our busy schedules we believe the new MSA program is the tool ideal to help Mazda customers spend less time shopping and more time driving. "

The MSA program is designed to help customers and dealers connect more quickly, speeding up the purchasing process by streamlining the three steps when buying a vehicle - model selection, pricing and financing.

Each month, more than 1.5 million unique visitors log MazdaUSA.com gather product information, build vehicles or locate dealers. With this as proof that buyers increasingly turn to Mazda Internet as a valuable resource, the company believes the MSA program will be a huge hit among its youthful demographic, the second youngest in the industry.

About Mazda
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, support, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada and Mexico by Mazda Motor de Mexico in Mexico City.