Bmw Ireland

Last August 19, 2007 BMW has launched its campaign for the M3. This is a TV spot showing 50 seconds BMW M3 in flight. This TV spot is the only of its kind created for the new BMW M3 in the world.

The message is entitled "Test Pilot" and shows a man who seems to be a fighter pilot training. This TV spot was created by Ireland / Davenport and was shot in Orlando, south of Johannesburg.

The hero in the commercial sector has been arduous examinations to the final round taking place on a new BMW M3 with quality BMW door handle . The commercial ends with a payoff line that says: "The new BMW M3. The Spirit of M. Unleashed by technology "

According to Philip Ireland, the spirit of light, placed behind the hype, "The BMW M3 is the ultimate performance vehicle, but simply highlight the sheer strength, we needed to focus on Intelligent Design and Technology which allows the vehicle to do what he does. We wanted to show that IQ has gone into the development of the new BMW M3. "

John Davenport also said: "The BMW M3 has a heritage of performance is made possible by the extreme technological superiority and advanced innovation of the vehicle. In this spirit, we thought the best way to transmitting the unique experience of driving a BMW M3 would be through the intense mental and physical experience that the driver would be subject to be able to cope with this kind of driving experience. "

The TV spot is only part of the integrated campaign that includes print, outdoor, radio, online and other marketing campaigns directly developed for the promotion of the new BMW M3. Ireland / Davenport has also worked with digital agency for BMW, Aqua Online, which ensures that the whole concept and idea is taken to all aspects of the campaign. It was Kevin Fitgerald of Egg Films, who directed the commercial.

By publicizing the crew encountered few problems along the way, fortunately for them, they were not serious if the shooting continued as planned. Ireland has been cited by Marketingweb as saying: "During the shooting of high-speed shots we found that monitoring of vehicles at its absolute maximum speed has been unable to cope with the BMW M3 to film the shots . Thus, at the end, a second BMW M3 has been set to become the vehicle tracking!

Both BMW above the line and businesses below the line must be processed by the Ireland / Davenport. And to attract new customers there is also a contest "Star City cosmonaut online" in which a participant is rare opportunity to visit Star City, Russia, which is a very controlled military north of Moscow , where cosmonauts are trained at Gagarin Cosmonaut Training Center since the 1960s. In addition, the winner will also be an opportunity to get into a MIG fighter.